SPF, DKIM and DMARC pass. Why is my email still in spam?

What a pass actually tells you

SPF checks whether the sending server is authorized. DKIM verifies the signed parts of the message. DMARC checks whether a passing SPF or DKIM identity aligns with the visible From domain. These are authentication checks, not a reputation score.

Check the message, too

Look for broken links, misleading link labels, unresolved merge fields, excessive capitals and claims you cannot support. A specific free offer is not automatically spam. Replacing one word does not guarantee delivery.

Example: passes, but still needs work

A message can pass SPF, DKIM and DMARC while a verified signature omits Subject, a button has an empty URL, and the copy promises an unsupported result. Fix each finding separately: change the signer configuration, add the correct destination, and name the real offer. These are illustrative findings, not a measured inbox outcome.

Authentication: SPF pass / DKIM pass / DMARC pass
Signed headers: h=from:to:date;   (Subject missing)
Button: <a href="">View the offer</a>
Claim: Guaranteed 10x sales

Check what one test cannot see

Review your sending provider's bounce and complaint reports, recipient consent, sending volume and domain or IP reputation. Google Postmaster Tools can provide Gmail-specific signals when available. Do not treat missing data as a clean result.

Run a useful comparison

Send from the same provider and campaign settings you actually use. Fix the observed problems, then send another test. SpamBite checks the received message and explains findings; it does not measure placement in Gmail or Outlook inboxes.